Marketing Automation Is A Matter Of Business Needs And Personal Choice

When it comes to marketing automation it may not be that each and every company will choose one specific software for their needs. It is ideally a matter of personal choice and most importantly the business needs. Moreover, the choice will also depend on several other factors such as:

  • The demographics
  • The market
  • The size of the business and of course
  • The individual budget.

That is why, when it comes to choosing marketing automation software all may not agree on a particular software. As a matter of fact, a unanimous decision may not be reached, even if a particular software is suggested by one or many of the leading vendors.

However, when it comes to compare MarketovsHubspot there are a few specific things that you should care for and consider to make the right choice in the end for your business.

According to the latest marketing automation software rankings and G2 Crowd’s Grid report it is found that most of the companies do not precisely agree on choosing the winner among all marketing automation software but there is one thing in common in the admittance of all of these companies: Marketo seems to have a slightly more edge and popularity quotient with HubSpot and Salesforce-Pardot being the close competitors.

Factors influencing the final choice

When you choose between Marketo and HubSpot for your marketing automation needs, you will need to look for the specific factors that will influence your choice.

  • First, you must look at the features of the marketing automation tools as well as the functionality. Find out whether or not you need all the features that each of these automation tools have and whether or not the functionality aligns with your business needs.
  • Next, you should consider your target users as well as their needs and demands. When you know them, you will be able to deliver what they need. When you know this you will be able to choose the right tool to make your marketing efforts more productive and successful. It is all interlinked.
  • Compatibility is the next important thing to consider. It does not need any special mention that you will not need to invest any money on a software that will not be effective or work on your systems. It will make your investment bad.
  • Delivery and pricing models will also play a significant role in your choice because it is essential that the software is within your budget and it delivers the results just as you want. This will ensure that the ROI is high on it.

Read the reviews, ratings and customer testimonials to know more about the competitive positioning of each of the software and then choose the best one according to the needs of your business.

The shared advantages

Whether you choose Marketo or HubSpot, there are a few common benefits that both these platforms will provide during file hosting. Both these platforms will enable you to maintain proper records as well as monitor your leadsand their interactions with these documents. Some other benefits that both these platforms will provide include:

  • The campaign diagrams of both will help you to organize the people connected to the campaigns as well as move them through the campaigns
  • The content management feature of both will allow storing, organizing and reusing assets
  • The simple and easy to use drag and drop interfaces of both will allow better performance and management
  • Both will allow scheduling events well in advance that will eliminate the need of triggering these events manually and
  • The progressive profiling features of both will enable you to gather new information from the leads and process these later on thereby eliminating the need for re-entering these over and over again.

In addition to that, both these platforms will allow deduplication of prospects so that you can consolidate all the profiles into one with proper routing and sending the leads and prospects to the sales funnel after they pass through a specific threshold.

Comparing the two

Both HubSpotand Marketo are the two biggest marketing automation companies today. These will bring all the digital tools together into one single and easy to use platform. If you are a marketing manager, this will make your life easier enabling you to streamline the process and your operations. You will also be able to spend some more time to create better and more interesting content so that you can engage with your potential customer in a better way. However, you will need to know the individual features and benefits to choose between the two with more confidence.

When it comes to HubSpot, it includes the specific tools like:

  • SEO
  • Blogging
  • CMS
  • Social Media
  • Lead Management
  • Calls to action
  • Landing Pages
  • Marketing automation
  • Analytics
  • Email
  • A/B testing
  • Personalization and
  • CRM sync.

On the other hand, the Marketosoftware includes:

  • Marketing automation
  • Marketing management
  • B2B marketing & lead management
  • Real-time personalization
  • Budget and calendar and
  • Personalization across channels

With the help of the built-in analytics of HubSpot and Marketo, you will be able to know the content and strategy that is working for you. you will be able to generate more leads. The most significant thing about HubSpot specifically is that you will not need to put much effort to make different platforms work together.

The final thought

It is natural that you will be confused while making a choice between the two marketing automation platforms. However, you can make and keep things simple when you compare the differences and similarities, pros and cons, pricing and of course your budget and business needs.

When you consider your audience and price, you should focus on different allied aspects and modules that make the entire system such as:

  • Lead management
  • Consumer marketing
  • Email marketing
  • Mobile marketing and more.

You must also find out which platform provides the best features to create the best landing page. In addition to that, you must focus on other marketing needs such as creating forms, live chat, CTAs, and more. Therefore, spend some time on your research.

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